Unusual Aspects of Reincarnation – Parallel Selves on the Earth

September 8th, 2017

The conventional mind-set of human beings is embroiled with petty ego-based matters of life, so much so the wider aspects of life remain unknown. People who show interest in the esoteric side of life understand this and spread their wings of awareness beyond the self-created prison. That is the attitude needed to perceive the truth of hidden issues like reincarnation. Once we are interested in flying free, we keep on discovering deeper and deeper truths about our life on this planet. That helps us bring about certain natural discipline in our daily living. Most of all, we exude unqualified compassion towards all, without identifying oneself with a nation, religion, language etc.

Topics like reincarnation, Near Death and Out of Body experiences make us reflect and be adventurous in our explorations of life on this planet. They particularly take us away from falling prey to the surrounding conditioning influences leading to religious fanaticism, adamant atheism and stubborn agnosticism. The exploratory spirit sustains certain humility and frees people from emotional attachment to conclusions, especially to favorable and unfavorable prejudices.

It has been noticed by researchers on reincarnation that the soul is eager to experience the many aspects of manifestation on this planet. That is how it goes though many lives incarnating under various life circumstances. From each life, the soul carries the expansion in awareness. We build on what we had learned in all our previous lives. This enables us advance in spirituality characterized by love, joy, and deepening awareness. Thus the soul moves forward towards Divinity to rejoin the source of all energy and intelligence. The following is an excerpt from the presentation by Karen T (, NDE No. 4317) on her near death experience. To the interviewer’s question on whether there was any change in her values and beliefs because of the experience, she gave the following reply. (Her reply clearly shows that true spirituality is beyond all religious conditioning.)

“I expected to meet Jesus and I expected to face judgment for my sins. There was no element of judgment, nor were some people qualifying for life after death because of belief in Jesus and others not being allowed to have eternal life. I no longer believed that Jesus was the only one who could save me and allow me to have eternal life. I now believe in reincarnation and the innate value of every human life. I believe that our Earthly lifetimes give us experiences that can lead to our spiritual growth.”

Parallel Lives
Of late, there have been research findings which indicate that sometimes the soul prefers to incarnate in more than one body; that is, as two individuals at the same time. When a soul needs to learn from wider experiences, Parallel Lives are the answer. The soul “splits” its attention; the best qualities and traits are divided up between the two individuals. This means each individual has to bear less karmic load and so can learn faster. It enables them to make different choices, to experience different outcomes, and to learn different lessons in each of their bodies and circumstances. The sum total of it all will advance them through the uniting soul whose level of awareness is heightened by the double receptivity during the process.

An interesting case study of parallel lives is presented by the well-known researcher Prof Ian Stevenson of the University of Virginia. For details, you may do a Google search on ‘iisis + Semkiw + split incarnation’

The Transformation
As a result of applying ourselves to the study of reincarnation and parallel lives, our vista expands to absorb all that which lie beyond the apparent. The peace that descends on us due to the expanding awareness is irreversible. The little cocoon where the ego makes a lot of noise can be left behind. Narrow minded sectarian religious practices that bring in hatred between various groups will be dissolved. All self-centred activities in the name of religious affiliation would also end giving humanity the chance to bring about universal camaraderie and well-being.

In the recent past, several cases have been recorded where the soul reincarnates even before the previous physical entity has ended. The Institute for the Integration of Science, Intuition and Spirit (IISIS) published a very interesting article by Walter Semkiw entitled “Past life Story of Eeva-Maija Kaartinen | Maria-Liisa Kaartinen: Soul Plan, Reincarnation & Talent, Split Incarnation or Parallel Lives”. Interested people can find the article by doing a Google search on “Eeva Maija Kaartinen – soul plan”.

Those who appreciate the meaningfulness of reincarnation find themselves being presented by unusual aspects of that process, such as the one above. Those things make us sense how little we know of the vaster consciousness in which our little individual consciousness functions. That is how the possibility of expansion of our consciousness becomes clear to us. It generates a deep interest in understanding our life regarding its place in the immense scheme of things. In the absence of such a disposition, the petty human mind conceives life merely as means to ego-satisfying results, like ensuring a place in heaven after death. Here it is good to note that the lust for heaven is no different from the lust for the worldly desires; they both emanate from the same ego.

When we dig into the hidden areas of life and sense what wonderful things welcome us there, we are drawn to the many Near Death Experience messages which confirm such a state of affairs.

Google Ad Extensions – Improving Your Google AdWords PPC Campaign Results

September 8th, 2017

Previously, I have discussed why Google SEO is an important task to complete prior to undertaking Google AdWords pay-per-click advertising campaigns. If you were to watch Google AdWords tutorials themselves, they will tell you that where you place in a search result on their system when doing AdWords PPC advertising is a resulting combination of your bid price on a keyword phrase combined with your Quality Score – and this is defined by them as “useful information” to the consumer which means, in essence, how much they like your site and its content.

There is a lot of competition these days to get to Page One on a Google search engine paid search and to get there, you need to both outbid others and Google needs to like your site in relation to the end-user keyword phrase searching being done through their search engine.

As you learn more about using Google AdWords to promote your business, you will also learn about their “Google Ad Extension” features which, if you implement them for your promotional ads, will increase your quality score and will give your site a stronger argument in Google’s eyes for getting to Page One of a Google paid search.

Why will “Google Extensions” help your score? This is due to the fact that by using these extensions, you are helping to target more “relevant search content” for the Google search user – and Google likes that. So, lets dig a little deeper into these extensions and how to use them for your Google AdWords ad placements.

Once you login to the Google AdWords environment and view the initial “Dashboard” screen, You will see on the left side of your screen a menu option titled “Ads and Extensions”. Clicking on that menu option brings you to this section of the Google AdWords system where across the top, you will see three options: Ads, Extensions and More. Click on the Extensions tab.

In the center of the Extensions screen, you will see a “+ – Create Ad Extension” button. Clicking that button opens up a popup window containing different types of Ad extensions. Let’s go down the list of these to discuss what they do for your ads. Note: verbiage below comes directly from Google Help pages.

Location extensions

Encourage people to visit your business by showing your location, a call button, and a link to your business details page-which can include your hours, photos of your business, and directions to get there. If you want customers to visit your business location but to call a centralized line (rather than specific locations’ numbers), use call extensions with your location extensions.

Affiliate location extensions

Help people find retail chain stores that sell your products.

Callout extensions

Add additional text to your ad, like “free delivery” or “24/7 customer support.” Callouts can be used to encourage people to convert offline.

Call extensions

Encourage people to call your business by adding a phone number or call button to your ads.

Message extensions

Encourage people to send you text messages from your ad. Available globally at the campaign or ad group levels.

Sitelink extensions

Link people directly to specific pages of your website (like “hours” and “order now”). Google will display up to 8 of these within the framework of an ad. A great way to improve your site’s Quality Score.

Structured snippet extensions

Showcase information potential customers will find most valuable by selecting a predefined header (like, product or service category) and listing items.

Price extensions

Showcase your services or product categories with their prices, so that people can browse your products right from your ad.

Review extensions

Add quotes or rankings from published sources.

App extensions

Encourage people to download your app. Available globally for Android and iOS mobile devices, including tablets.

In summary, as you build your Ad Groups and sales campaigns within the Google AdWords system, using the ad extensions described above will help you to show better within Google search engine results and will help you fare better against similar ad purchasing competitors who are not using extensions. In fact, Google mentions in their Help documentation that in certain instances, they will place your add in a search result above a competitor’s even if there’s was the lower keyword phrase bid and your ad will place at the lower bid price per click instead of your own, thus saving you some advertising expense.